Ad Preview Tool
Clients are interested in seeing their ads in action. They are doing multiple searches daily with the hope of seeing their ads show above their competitors or just to monitor the ad to insure they are receiving the service in which they paid for. What most fail to realize though is that the impressions generated from these “false” searches count towards specific metrics utilized to measure success on both the agency-side and the Google algorithm-side. Essentially, these searches inflate impressions without the chance for clicks, thus lowering the campaign’s click-thru rate (CTR). The click thru-rate is a large component of the ads quality score. This is why Intrinsic Marketing, LLC communicates to their clients that while these searches are alleviating their obsessive need to micro-manage their ad campaigns; they are ultimately affecting the performance of the ads.
The benefit of the Google Ad Preview Tool is that clients now have the ability to check ads without generating impressions and affecting key metrics. Additionally, this tool was designed to help advertisers see the ads when they’re targeting a location outside of their own location, and target specific languages other than their own computer language setup.